Dive Summary:

• In a witty display of social media marketing prowess last week, Little Caesars co-opted Fourth of July celebrations nationwide by asking fans to show how much they loved the company's new deep dish pizza by setting off a firework.
• The morning after July 4, the pizza chain posted a response thanking fans "for the incredible 800,000,000,000+ fireworks set off last night in support of the DEEP!DEEP!Dish pizza!"
• The tongue-in-cheek approach left the chain's fans mostly laughing—or seemingly confused that Little Caesars didn't know it was the Fourth of July—and the company has since produced a humorous "case study" video highlighting the campaign.

From the article:

... The pizza-on-the-cheap purveyor kicked off a campaign to promote its deep dish pizza early last week with this post:

Hey Caesar Nation, show us how much you love our new DEEP!DEEP! Dish pizza by setting off a firework this week. ...