Dive summary:
- Lithium's "Get Serious About Social" is a microsite full of videos poking fun at social media.
- The site features humorous videos on topics like customer service and social media, what likes have to do with business results, and big data.
- While the videos serve to draw attention and entertain, Lithium seeks to educate with the microsite through whitepapers on social media strategy and a self assessment businesses can take.
From the article:
"Lithium has launched a hilarious series of videos and a new microsite, Get Serious About Social to poke some fun at Social Media and provide some informative whitepapers to assist companies with their social media strategy. Also included is a self assessment."
