Dive Brief:
- LinkedIn launched a new feature for companies called "Showcase Pages."
- Showcase Pages are meant to allow companies to build pages around a product or sub-brand so they can reach a more targeted and responsive audience.
- LinkedIn ran a test of Showcase Pages with Adobe, Microsoft, Cisco and HP.
Dive Insight:
The latest feature from LinkedIn is an effort to offer more content-marketing and advertising options for brands. The companies who build Showcase Pages can post updates from those pages, which will reach a more targeted audience than those who just follow the brand. This is because users will be able to follow just a Showcase Page from a company if they choose. It's another win for marketers and good news for users tired of a feed potentially clogged with irrelevant updates.
