Dive Brief: 

• LinkedIn is set to introduce new products at the Cannes Lion festival this June.
• One new offering — Direct Sponsored Content — allows advertisers to test out small posts in a practice known as "dark" publishing. 
• Facebook and Twitter already offer some forms of dark publishing. 

Dive Insight:

LinkedIn continues to prove it is serious about its spot in the social network world by staying competitive with other major platforms, but it also still has a strong sense of self. The platform continues to add new ad products without losing sight that its a business-facing platform.