Dive summary:
- In 2012, LinkedIn nearly double advertiser base and plans to continue that level of growth in 2013 with more in-stream ads and the addition of mobile ads for tablet and smartphone.
- Currently, LinkedIn has tested a promoted content model with "blue-chip marketers" with paid status updates and is planning to expand this test to smartphones.
- LinkedIn also expects increased revenue from the recently launched ad API which should increase advertisers and the number of running ads.
From the article:
"On Thursday LinkedIn reported its fourth-quarter earnings, including a 68 percent year-over-year revenue growth for Marketing Solutions to $83.2 million. That’s a bit more impressive than the solid 60 percent year-over-year jump the segment saw in the third quarter. LinkedIn CFO Steve Sordello said the company has nearly doubled its number of active advertisers since Q4 2011."
