Dive summary:
- LinkedIn announced yesterday the release of Company Page API for all interested parties.
- Previously, company pages were limited to a handful of social partners including Hootsuite, HubSpot, Shoutlet and Percolate.
- The release of the Company Page API means that any third-party social management tools can now include LinkedIn Company Page posting and analytics.
From the article:
"Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up the API, any third-party social management tools has the option to integrate Linkedin Company Page posting and analytics."