Dive summary:
- LinkedIn has announced the launch of LinkedIn Contacts, a new tool for users to build and maintain relationships within the platform.
- LinkedIn Contacts sends you reminders about important events among your connections including birthdays, job changes or when you haven't chatted with them in awhile.
- Contacts hasn't been released to the public yet, but when it is it will have a separate iPhone app for mobile access.
From the article:
"It's no surprise that any given marketer has a number of personal and professional relationships to keep track of. As a result, we can see this new tool being extremely helpful for marketers as a way to organize, maintain, and nurture those various relationships."
