Dive summary:
- Fast-growing social media platform LinkedIn is ready to close a deal to acquire news reading app Pulse.
- The price tag has not been released, but analysts estimate the purchase could be worth anywhere from $50M to over $100M.
- Pulse competes with apps such as Flipboard, Summly, Prismatic, Circa and Zite and news content from a variety of publications including BC News, TMZ and Sports Illustrated.
From the article:
“'The Pulse app — which competes with services such as Flipboard, Summly, Prismatic, Circa and Zite — is offered for the Apple iPhone and iPad, Google Android devices and, most recently, the Web. Content publishers that appear on its service in a variety of categories include BBC News, TMZ and Sports Illustrated, as well as AllThingsD,' she writes."