Dive Brief: 

• LinkedIn's new digital campaign, "Picture Yourself," shares the stories of successful members like One Kings Lane Chief Merchandising Officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev.
• The campaign also encourages other users to share their own stories about their professional accomplishments. 
• Posts will be distributed through LinkedIn channels, as well as sites like BuzzFeed and YouTube. 

Dive Insight: 

LinkedIn's goal with this campaign is to position the site as a publishing platform for professional success, rather than just another social network. Adding more ways to boast about your accomplishments might be attractive to LinkedIn users on the hunt for a new job or new business. Plus, it's a more organic way of digital marketing than straight up advertising.