Dive Brief:
- Levi's has tapped Interpublic's DraftFCB and House Worldwide to handle global marketing.
- The clothing brand parted ways with previous agency Wieden & Kennedy in October.
- Teams from DraftFCB and House Worldwide will work together as one to handle the company's global creative business.
Dive Insight:
It's not unusual for a big brand like Levi to hire on two agencies to handle its global marketing. It's a bit of a new idea to form one singular team from talent at two different agencies, however. If Levi is able to walk away from the lead-agency/follower-agency model, other brands may start to take notice.
