Dive Summary:
- Gregory Ciotti breaks down three ways Twitter can help grow email lists at Social Media Examiner, highlighting methods for driving subscriptions more efficiently.
- He encourages marketers to use a landing page with a specific call to action in their Twitter bios, rather than linking to a general-audience-targeted homepage.
- He also touts Twitter tools that offers incentives for shares and click-throughs, as well as making sign-up pages easy to tweet.
From the article:
"... One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.
Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups. ..."
