With a discipline as (relatively) young as content marketing, brands are bound to encounter some learning curves on the path to success. Yes, it’s true that more and more organizations are recognizing the need to transition from a mindset of “always sell” to one that focuses on “having a story to tell.” But frequently, they lack a clear understanding of just what that journey entails — the purposes, processes, and procedures involved in producing great content — causing even the most forward-thinking and nimble of companies to trip over itself in the race to execute a content program.

Of course, with every misstep comes new insight that will help you continually improve your content efforts. But who wants to make a mistake when you can avoid it by following the advice of experts?

Here, the content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in...