Dive Brief:
- In its continued quest to improve advertising on the platform, Pinterest is introducing pinpoint targeting and animated ads.
- Targeting will offer more granular options—outside of the 30 categories initially available—to reach more specific users. For example, advertisers can target "soccer fans" rather than just "sports enthusiasts."
- Also in the coming months, animated ads, which move when users scroll by, will begin their testing phase.
Dive Insight:
Pinterest has been on a frenzy of releasing new features for advertisers—most recently multi-pin carousel ads. The site's growth has been impressive considering the platform is still only three years old.
