Dive summary: 

• In an effort to promote the 2014 Range Rover Sport, Land Rover is launching an extensive integrated campaign that will include multiple TV spots, an interactive game called "Race the Sun", iAds and more. 
• The SUV brand will run 30-, 60-, and 90-second versions of a TV spot that will be light on text and big on wonder as it follows a Range Rover Sport climbing Pikes Peak; the footage was shot while the Range Rover Sport was setting a world record for production standard. 
• Interactive iAds will run on the sites of major publishers like The New York Times, and users on both mobile and desktop who click through will be able to watch videos and build their own version of the Range Rover Sport. 

From the article: 

"Land Rover is also investing mightily in print this November while zeroing in on the male demographic. Five-page spreads in Wired, Esquire and Car & Driver will feature image-recognition technology that lets readers wave their smartphone over the ad to get more information about the vehicle on their device."