Dive Brief:
- Recently launched luxury agency La Maison is the brainchild of Condé Nast, Publicis, and Google.
- La Maison's purpose is to keep luxury brands up to date with digital innovation and emerging markets like China by offering customer insights and solutions for content and technology.
- Part of La Maison's service will be to create content and distribute it across Condé Nast and Google media channels.
Dive Insight:
It's an interesting idea to build an agency from the roots of publishers. Publicis can offer the agency foundation while Condé Nast and Google provide media channels and content for distribution. La Maison is just more evidence of the ever-increasing bleeding of the line between marketing and publishing.
