Dive Brief:
- Kristen Cavallo, Mullen Boston's chief strategy officer, has been promoted to president.
- Cavallo will be filling the position that left empty since Alex Leikikh's December exit.
- Calla's appointment will further expand the group of female agency executives in Boston, which also includes Hill Holliday CEO Karen Kaplan, Arnold Global President Pam Hamlin, and DigitasLBi Boston and Detroit President Barbara Goose.
Dive Insight:
It's wonderful to see Boston agencies embrace women in executive roles in an industry that has been known to find itself lacking on that front. Hopefully, trends like this will continue until it's not even worth mentioning that a new executive is a woman.
