Dive Brief:

• A U.K. branch of Krispy Kreme is apologizing for Facebook ad mentioning "KKK Wednesday." 
• The branch apologized after Twitter users pointed out the reference to the U.S. white supremacy group. 
• The KKK was meant to stand for Krispy Kreme Klub. 

Krispy Kreme's KKK Wednesday is the most racist way to enjoy doughnuts this half term http://t.co/K6ILmXqX9N pic.twitter.com/uvEYa1hZH9

— The Independent (@Independent) February 17, 2015

Dive Insight:

Because the ad came from a U.K. branch, followers may be more likely to forgive the snafu. The brand was quick to apologize so probably no real harm will come from the mistake. There's a lesson for all brands: While social media marketing is meant to made up of quick and fun messages, it always pays to do a bit a research before hitting "post."