Dive Summary:
- Kraft's nude Zesty Guy is back in five new images thanks to the outrage of One Million Moms.
- Each new image has a corresponding flavor of Kraft's dressing: Classic Ranch, Raspberry Vinaigrette, Thousand Island, Classic Catalina and, of course, Zesty Italian.
- Bernstein & Andriulli, the agency responsible for Zesty Guy, says the new round of advertising would never have happened if not for the renewed interest in the "Let's Get Zesty" campaign generated by One Million Moms' reaction.
From the article:
... "[One Million Moms] generated so much interest in advertisements that had already run their course, breathing a second life into Zesty. It inspired the entire creative team to make this next series of images even better and to push it a little farther." ...
(Image credits: Bernstein & Andriulli)
