Dive Brief: 

• Kochava has seen a boost in interest after Facebook removed competitors Kontagent and HasOffers from its mobile marketing partner program. 
• The mobile analytics and optimization firm is listed by Facebook as a "mobile measurement qualified" company and just released version 2.0 of its platform this week — both factors contributing to the uptick in interest. 
• In an email to Marketing Dive, Kochava CEO Charles Manning explained the increased interest after the Facebook announcement as, "By volume - we had over 150 customer touch-points that happened last week."

Dive Insight: 

This news from Kochava is representative of a different side of Facebook's decision to remove Kontagent and HasOffers from its mobile marketing partner program. Companies that are diligent about following Facebook rules and continue to remain recommended by Facebook really do benefit from being part of the program. That it released the latest version of its platform at the same time Kontagent and HasOffer customers were searching for a new mobile analytics firm that integrates with Facebook is lucky timing — and icing on the cake.