Dive summary:
- Android announced that its next operating system will be named KitKat after the famous candy bar, and the KitKat brand is running wild with the cross-promotion.
- KitKat has redesigned its website to simulate a tech product site, calling the candy bar KitKat 4.4 and citing tech specs.
- The marketing team at KitKat also created a dramatic video that pokes fun at typical smartphone commercials.
From the article:
"Google is expected to release the new OS in October and the video — complete with inspirational music and close-up 'product' shots — promises that KitKat will be the 'future of confectionery.'"
