Kimberly-Clark Corp. has named Clive Sirkin senior marketing officer, raising the five-year veteran into a chief marketer role. The move follows Tony Palmer's promotion to president-global brands and innovation from CMO earlier this month.
Mr. Sirkin, formerly VP-global integrated marketing communications, will still report to Mr. Palmer, who will continue to oversee marketing. But Mr. Palmer said in an interview that he'll direct more attention to duties added to his CMO position in recent years, including developing K-C's products and general-management talent -- the latter in particular consuming more of his time.
