Dive Brief:
- Advertising pioneer Julian Koenig has passed away at the age of 93.
- Koenig was best known for creating the Volkswagon campaigns "Lemon" and "Think Small," the latter of which was named the best ad of the 20th century by AdWeek.
- In 1966, Koenig was the sixth inductee into the Copywriting Hall of Fame, following other greats like David Ogilvy, Bill Bernbach, and Leo Burnett.
Dive Brief:
Without pioneers like Koenig, the industry wouldn't be where it is today. Koenig's work will continue to be an inspiration for years to come.
