- J.P. Morgan analyst Doug Anmuth is projecting that Facebook could gross as much as $300 million per quarter from mobile.
- Anmuth also makes the claim that Facebook's mobile revenue could quickly outpace desktop.
- "Advertisers will be able to display ads for other mobile apps that users may be interested in based on their current mobile app usage, in contrast to Sponsored Stories that enable advertisers to amplify user preferences and activities,” said Anmuth.
From the article:
According to the latest projections from J.P.Morgan analyst Doug Anmuth, social networking giant Facebook could rake in as much as $300 million per quarter from its mobile ads.
That’s not bad for a company that is frequently bashed for its “inability” to monetize mobile.
