Dive Brief:

• Jose Cuervo had a creative spot to celebrate the New Year's holiday that showed a new way to play the classic "Auld Lang Syne."
• In a TV spot, the tune is played on 57 Jose Cuervo tequila bottles and was dubbed a 'cuervosel.' 
• According to McCann Erikson—the agency that created the spot—spokesperson, the brand was looking for a way to associate tequila with the holiday, rather than the traditional champagne. 

Dive Insight: 

While figuring out how to play Auld Lang Syne with tequila bottles probably wasn't easy, the results of the spot are beautifully simple. Whether or not Jose Cuervo will be able to move people's minds from champagne to tequila for New Year's Eve festivities is unknown, but if the brand keeps the creative spots going every year, they just might be able to.