Dive summary:
- Brand giant Johnson & Johnson has teamed up with RED, an organization with the goal of an AIDS free generation by 2015, to sponsor a social media campaign that centers around a large J&J donation.
- J&J has pledged to donate $1 to the Global Fund to fight AIDS, up to $100,000, every time someone shares a particular infographic with AIDS facts.
- Not only will the social media campaign raise money for RED it is also raising awareness about a problem that is still very real—the spread of AIDS.
From the article:
"Folks like those at (RED), who as it turns out, are no stranger to using social media to help spread their message. This past June, the 5th to be exact, not coincidentally the 32nd anniversary of AIDS’ discovery, (RED) and Mashable set the world record on Vine. Vine users were asked to post a 6 second video with the #REDworldrecord hashtag, and the record saw people across the globe – from Kenya to Thailand, and from the UK and USA to Mexico – rally around the AIDS fight and post videos of support."
