Dive Brief:
- Johnson & Johnson has consolidated its media and selected J3, a dedicated group within Interpublic Group’s UM, as its global media agency
- The selection came after a comprehensive review that saw incumbents WPP’s MEC and Omnicom’s OMD beat out.
- J3 will be J&J’s media partner for each of their regions, including Asia Pacific, Latin America (excluding Brazil), Europe, Middle East and Africa.
Dive Insight:
After a year of record-breaking agency reviews, the big brands are choosing their agency representation. Johnson & Johnson is the latest company to complete a review and has selected J3 for its global media agency. The company had conducted a wide-ranging review across its consumer, pharmaceutical and medical device businesses.
Johnson & Johnson said in a statement, "When we began the review in June, our goal was to select the best agency for each region. Throughout the course of our separate regional reviews, J3 consistently demonstrated the ability to fully meet our Consumer and Customer needs as we drive superior growth and performance for our businesses and brands."
Last year J&J reported $2.6 billion in advertising spending, and according to the Ad Age DataCenter it spent $1.09 billion on measured media in the U.S.
