Dive Brief:
- A social post that appeared on Twitter, Facebook, and Instagram from the late Joan Rivers is a new lesson in "what-not-to-do."
- The post ran on September 19 promoting the launch of iPhone 6 and must have been scheduled prior to Rivers' death from surgery complications on September 4.
- Some are speculating that Rivers had a deal with Apple to help promote the phone on social sites.
Joan Rivers talking about the iPhone 6... Maybe The Cloud is more than we think. pic.twitter.com/K8w3XLiJsR
— Chris Burke (@chrisburke) September 19, 2014
Dive Insight:
The posthumous message from Joan Rivers should be a lesson to all marketers—The scheduled feed needs to be monitored on a regular basis to ensure anything being posted is relevant and not in bad taste. Because of Rivers' bold and joking personality, this might not be the social media disaster it could be, but it certainly won't sell any iPhones.
