Dive summary:

• Jell-O promotes using the hashtag #funpocalypse for people to list something they want to do before the end of the world.
• Jell-O has been giving away $100 to 12 people that use the hashtag each day recently with the promotion ending today.
• The website funpocalypse.com and Jell-O’s Facebook page show a video of men giving Jell-O as a sacrifice to save the world.

From the article:

… The Kraft Foods brand also has a partnership with Someecards to offer end-of-the-world-inspired electronic greeting cards. The landing page for the Jell-O-branded cards includes a banner for the campaign and a link to the YouTube video via a display ad.