Dive Brief:

• GE has enlisted the BBDO agency again for another odd video spot featuring Jeff Goldblum in a fake infomercial about lighting called "Enhanced Lighting."
• BBDO has produced several creative videos for GE in recent times including "Ideas are Scary" and the Emmy nominee "Childlike Imagination."  
• The ad is charmingly over-the-top, but still manages to point out selling points of GE's new technology GE Link. 

Dive Insight: 

Again and again, GE has been able to deliver video spots that are engaging and memorable, and this BBDO creation is yet another one. The GE Link technology is clearly outlined and promoted while the humor makes the spot stay with you.