Dive summary:
- Jeep's Twitter account was hacked yesterday afternoon making it the second major brand in 24 hours to be hacked, after Burger King's now famous hijacking.
- Jeep's hack held similar attributes to the Burger King incident in that the background image was changed to a sedan painted with a McDonald's logo and the Tweet's held reference to employees doing illicit activities in the bathroom; these seemingly related hacks raise questions of Twitter's security.
- It seemed as if MTV was the third major brand to be hacked yesterday, but the company soon admitted the hack was joke poking fun at the Burger King and McDonald's incidents.
From the article:
"However, the two connected hacks are bound to raise concerns about the site's security. Logging into Twitter is currently the same for brands with millions of followers as it is for individuals with 10 followers, meaning that a single password unlocks the account.
Twitter also doesn't currently have two-factor authentication enabled, as Facebook does, which allows accounts to be set up so that people accessing it from a new device are prompted to enter a password that can be texted to them to ensure that they've been authorized."
