Dive Brief: 

• Japanese cell phone company NTT DoCoMo has created an video ad that can be enjoyed around the world—without understanding Japanese. 
• The video profiles a mother-daughter duo in the kitchen when the mom pulls out a shrimp launching gun.
• The daughter flinches as the mother pulls the trigger and the gun shoots the shrimps through flour, yolk, and then fry oil to create shrimp tempura. 

Dive Insight: 

The spot, besides being wildly funny and entertaining, just proves that great advertising can transcend language and cultural barriers if done correctly. Without understanding Japanese, anyone can see the humor in trying to cook dinner this way. Although you probably have to understand the language to know that this is for a cell phone company.