Dive Brief: 

• Jaguar's new print ad campaign, entitled "British Intelligence", is getting new life through a mobile and Google Glass app. 
• When a reader sees the ad, they can 'blipp' the print ad through the Blippar app and get a multidimensional experience on the screen.
• The app, available on mobile and Google Glass, offers an augmented reality experience to users that pulls in extended versions of TV ads, a photo gallery, web video, and interactive experience within the new models. 

Dive Insight: 

With all the multimedia options available, print ads can feel a little stale at times. Jaguar has developed a way to bring something new to the medium. Not only that, but tech enthusiasts have another way to play with their Google Glass devices. As technology changes daily, further innovations in print ads will likely continue.