Dive Brief:
- Mobile app analytics firm Flurry, which was recently acquired by Yahoo, has released data that shows that time spent daily on mobile devices has now officially surpassed time spent watching TV.
- According to Flurry and the US Bureau of Labor Statistics, daily time spent on mobile devices in the U.S. grew 9.3% in the past nine months.
- Daily time spent on mobile devices grew to nearly 3 hours—compared to TV which stayed stagnant at 2 hours 48 minutes.
Dive Insight:
With Flurry's findings, Yahoo—as they explained in a blog post—is now rejoicing in its decision to acquire the firm. Mobile video and ads will become more important than ever now that time spent on mobile devices is so extensive. The findings just prove even more that if mobile isn't at the top of an advertisers radar: You're not doing it right.
