It’s Apple vs. Google in Bid for Retail Dollars John McDermott  | December 10, 2013 With holiday shopping season in full swing, it’s not just shoppers rushing into retail locations. Apple and Google have also taken a keen interest in retail recently with a specific eye toward tracking consumers into and within stores. Just as brands and retailers want to be tech platforms , tech companies increasingly want in on the retail experience. As such, tracking consumers’ retail habits is going to be one of digital media’s biggest growth areas next year and beyond. “Indoor location...