Dive summary:
- Facebook's new Graph Search feature allows for users to search more naturally for businesses based on their connections; for example a user can search "restaurants my friends have been to in Philadelphia" and the restaurants with the most "likes" by friends will appear first.
- By optimizing your business page with a few simple changes it can appear in more Graph Searches and extend your reach; for example Facebook "likes" by friends will serve as recommendations or endorsements in Graph Search so increasing likes will increase search result rankings. [see full list of tips at AWeber Communications]
- A few simple changes like ensuring all company information is filled out and that all photos are tagged will improve search results in Graph Search as well.
From the article:
"If your business is listed on a recommendation site like Yelp or TripAdvisor, don’t shut down your account because of Graph Search. A “like” on Facebook isn’t a replacement for a customer’s first-hand review of your business, something Graph Search doesn’t do right now."
