Dive Brief:

• Gay geo-social networking app Grindr is growing its advertising business with some major name brands—despite its reputation for facilitating casual sexual encounters. 
• The app is the world's largest all-male mobile social network with users that have above average incomes and spend more on products and services. 
• Some major brands advertising with Grindr include Uber, Airbnb, Audi, Groupon, Fiat, Live Nation, and Dollar Shave Club. 

Dive Insight: 

While Grindr isn't G-rated, plenty of brands could still benefit from advertising on the app. With nearly 10 million users in 192 countries, advertisers should be taking note—even if it is a casual encounter app. Like any platform, it won't be for every advertiser, but the popular app could certainly be worthwhile. And with a 118% increase in advertising revenue in the 12 months to October, Grindr looks like it will be the app to watch in the coming year.