Dive Summary:
- A recent article on Moz created speculation over whether or not Google+ activity is more valuable for marketers than that of rivals like Facebook after it drew attention to a correlation between +1s and search rankings.
- Google webspam team head Matt Cutts refuted the notion, saying that just because people like compelling content enough to +1 it doesn't mean that Google utilizes those indicators in search rankings.
- It is possible, however, that the whole of Google+ traffic data influences search rankings due to its complete availability to Google—competitors like Facebook and Twitter limit the data they share.
From the article:
... "After page authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beats other well-known metrics, including linking root domains, Facebook shares, and even keyword usage." ...
