Dive Brief:
- Advertising in e-books hasn't taken off yet, but some like Studio W CEO and President Brian Altounian, believe it's the next big thing.
- In fact, Studio W has secured a patent for inserting ads into e-books.
- The logic is that users don't want to pay money for many e-books, especially older books, but would be willing to look at ads to be able to read them — thus creating a solid market.
Dive Insight:
The reason the e-book model has a bright future is because it's beneficial to all parties involved. Authors and publishers gain revenue and promotion from advertisers. Advertisers reach targeted audiences. Readers receive books for free or a reduced price. As long as ads aren't too intrusive or annoying to readers, Altounian's prediction may be right.
