Dive Brief:

• Marketers and brands are finding success with content created using video-equipped drones.
• The remote-controlled flying robots were a hit at the Cannes festival, where Twitter created the handle @Dronie for Vine and posted "dronie selfies" of ad execs that resulted in more buzz than any other tactics employed at the festival. 
• Drones are illegal for commercial use, but marketers are still free to use drones in their content marketing strategies, coining the term "drone marketing."

Dive Insight: 

Innovative and sexy technology like drones is sure to cause a stir when it first hits the market. Marketers taking advantage of drones understand that just the presence of new technology can boost any content that is created. The novelty alone can often be enough, regardless of the photos or videos the drones create. That being said, there are some breathtaking shots that can't be taken from any other device than a drone.