Dive Brief:
- Bing is following competitor Google's "Mobilegeddon" search algorithm changes, making its own mobile-centric tweaks to how sites will appear in search results.
- The Microsoft search engine is prioritizing mobile-friendliness as one of its main signals in search result rankings. For sites to get the "Mobile Friendly" stamp of approval, they must meet four main requirements: navigation, readability, scrolling and compatibility.
- Unlike Google, Bing will not penalize sites based on mobile-friendliness and will continue to weigh relevance over mobile-optimization in search results.
Dive Insight:
Search has shifted to mobile and Bing needs to address mobile compatibility to stay relevant. Google recently reported that search on mobile had surpassed desktop searches globally. To serve the majority, results need to provide insight on sites that are indeed "mobile friendly," load quickly and display properly across devices. Before the algorithm goes live, Bing will push out a tool for marketers to assess their "mobile friendliness" and address any issues.
