Dive summary:
- Digital analytics firm comScore's recently released study reveals that iPhone users are more active on social networks and listen to more digital radio than Android users. [see full results at AdAge]
- Android users tend to be older, play more games and access more news and sports sites.
- Samsung is looking to break into the younger market dominated by iPhone with its Galaxy S4, which will start shipping in April.
From the article:
"Almost a quarter (21.4%) of iPhone users are between the ages of 18-24 while just 17.5% of Android users fall in that age bracket. Two-fifths of Android users (40.7%) are between 35 and 54 compared with 37.1% of iPhone users.
Samsung presumably wants to change these use differences with its new smartphone, the Galaxy S4, which starts shipping in April. Although the company has yet to reveal how it will market the S4, the launch event for the phone focused on the device's technological superiority. The S4's unique camera and music-playing features were particular points of emphasis."
