Dive Brief:

• Sharing to social sites besides Facebook and Twitter become a whole lot easier with Apple's iOS 8 release for iPhone and iPad. 
• Previously, users that wanted to share a link from a mobile browser to any social site —besides Facebook and Twitter — would have to copy the link and then open that social app to share.
• With the iOS 8 update, users can now share directly from a mobile browser to a wider selection of social apps including HootSuite, Pinterest, Instapaper, and Evernote. 

Dive Insight: 

This update is one of those "finally!" moments for iOS users. While Facebook and Twitter are important, certain brands fare better on other social networks. Allowing sharing to social media management apps like Hootsuite means that link can now go out to multiple social sites simultaneously —something that wasn't possible before.