Dive Brief:

• Samsung has introduced the T1 smartphone—the very first to run the operating system Tizen. 
• The Korean electronics giant has seen a slump in smartphone sales and hopes the affordable T1, which retails at $90, will help it compete with iOS and Android phones. 
• So far the phone is only for sale in India and it's uncertain whether Samsung will expand it to Western markets. 

Dive Insight:

Some experts seem to thing that Samsung's attempt at introducing a new operating system is the company's way of rebranding. Samsung had a rough 2014, and Apple introducing a whole new line of products certainly didn't help. At CES last week, Samsung's CEO BK Yoon announced the company would focus its attention away from just products and more towards creating an open 'Internet of Things,' so the low-cost smart phone with a new operating system is a move that makes sense. With the news Wednesday that Samsung also wants to buy BlackBerry, it's clear that Samsung is looking to seriously shake things up.