Dive Brief:
- SlideShare -- LinkedIn's presentation sharing website -- has launched a free set of analytics.
- All users of the platform can now access geographic, timing, and traffic sources for content uploaded to the site.
- In addition to new analytics, SlideShare has removed bot traffic from its view counts and corrected a bug that was impacting views.
Dive Insight:
As popular as SlideShare has become, it is important that users are able to better understand how their content on the platform is received. Without some kind of measurement, it's tough to decipher whether content marketing tactics are working. Now with some insight, effectiveness of SlideShare presentations can only improve.
