Dive Brief:
- Facebook has launched Facebook Media— a resource hub meant for media companies and public figures to learn more about marketing on the social platform.
- Facebook Media is filled with best practices and new ideas for marketing, which includes this list of tips for driving referral traffic for example.
- The launch follows several algorithm changes to the platform that have increased quantity and price of advertising on Facebook.
Dive Insight:
The move to offer transparency and resources to media companies is reflective of Facebook putting great value in these relationships. It could even be an attempt to mend any broken relationships or hurt feelings that have happened since the social giant changed algorithms that hurt organic reach. Regardless, Facebook Media will likely be interesting reading for media companies and marketers.
