Dive Brief: 

• Twitter has introduced its new mobile app platform—Fabric. 
• Fabric is a set of APIs that allow developers to build apps on top of the Twitter platform. 
• The platform—which pulls features from Twitter acquisitions Crashlytics and MoPub—will allow Twitter to collect mobile data and analytics. 

Dive Insight: 

Twitter's move to build a platform for outside developers follows in the footsteps of competitors like Facebook, Yahoo, and Google—meaning, it's probably about time. With this additional data and analytics, Twitter is hoping to increase mobile ad revenue. The more that Twitter can capitalize on mobile the better for the outlook of the company.