• The Celtics have 6.5 million fans on Facebook, which is the second biggest Facebook following in North American sports.
• Senior Director of Interactive Media, Peter Stringer, says that a key focus of strategy is collection of data on fans in exchange for chances to win "tickets, merchandise and unique Celtic experiences."
• Challenge: For some types of breaking news (ex: a Celtics trade), The Celtics are bound by league rules, giving reporters a huge leg up for the scoop.

From the article:

The Boston Celtics know how to win. And while the team is now preparing for the next NBA season, Peter Stringer, Senior Director of Interactive Media is on the court every day. With 6.5 million fans on Facebook and 600k followers on Twitter, Peter’s work is just getting started. Serving customers in today’s hottest networks is one thing. Catering to a worldwide community of rabid sports fans requires in a series always-on digital arenas takes a different level of engagement altogether.

As part of an ongoing series that celebrates the experiences, vision, and strategy of those leading transformation, Peter shares with us how the Celtics approach...