Dive Brief:
- Interpublic Group's second quarter earnings report showed impressive growth with a 24% increase in net income totaling $99.4 million.
- For the first half of 2014, IPG nearly tripled net earnings from $20.7 million last year to $78.5 million.
- IPG CEO Michael Roth attributed the gains to the agency group's competitiveness and cross-agency efforts.
Dive Insight:
Whatever IPG attributes its strength to should be taken seriously. A huge jump in revenue is not to be taken lightly — it's clear that IPG has channeled into some success through its tactics and strategy. For this reason, it should serve as a case study for other agencies looking to make the same type of gains.
