• Chris Liversidge at Search Engine Land looks at Wayfair's 2.3-percent increase in sales compared to and Beau-coup's 8.6-percent gain in a Google report.
• He proposes that international brand trust played a big role in boosting Beau-coup's performance.
• In conclusion, Liversidge offers a list of excellent eCommerce companu tips, such as remaining transparent with credit card number storage policies and keeping return policies simple.

From the article:

Google rolled out its Trusted Stores program earlier this month, acknowledging the importance of trust to improving online shopping experiences. ...