An old-school game for the modern marketer
Think you're a battle-tested marketer? Play our interactive game and see if your skills measure up by conquering nine of the toughest challenges facing the industry today.
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
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Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers.
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.